heinzelsales acquires Firgos Malaysia
Sales network of Heinzel Group establishes base for paper and board sales in Southeast Asia
Vienna, April 18, 2018. heinzelsales (Wilfried Heinzel AG), the sales network of Heinzel Group, today announces the acquisition of Firgos (Malaysia) Sdn. Bhd., a paperboard trading company based in Kuala Lumpur, Malaysia. With a team of eleven employees and a representative office in Ho Chi Minh City, Vietnam, Firgos Malaysia offers paper and board products from suppliers around the world to customers across Southeast Asia.
heinzelsales has taken over the company from Mayr-Melnhof Cartonboard International GmbH, a subsidiary of Austrian paperboard producer Mayr-Melnhof Karton AG. Mayr-Melnhof will continue serving Southeast Asian customers through Firgos Malaysia. “For our trading business this acquisition is an important strategic step into the growth markets of Southeast Asia,” says Sebastian Heinzel, CEO of heinzelsales, “Firgos Malaysia will become our regional trading hub.” heinzelsales will start supporting its new subsidiary with sourcing activities immediately. “Thanks to our unique relationships with paper and board producers all around the world, we can bring new products to the customers of Firgos Malaysia,” says Moncef Reisner, COO of heinzelsales. “We have a solid team on the ground and a strong product portfolio.”
heinzelsales (Wilfried Heinzel AG) is Heinzel Group’s global sales network for pulp and paper. heinzelsales partners with pulp and paper producers all around the world to distribute their products to more than 100 markets, selling around 2.5 million metric tons annually. Third-party suppliers (and Heinzel Group’s own mills) rely on heinzelsales’ comprehensive market knowledge. Pulp and paper customers worldwide count on heinzelsales’ sourcing skills and creative supply-chain solutions.
Heinzel Group, which is united under the Heinzel Holding umbrella, is one of the biggest producers of market pulp and packaging papers in Central and Eastern Europe with its industrial locations Zellstoff Pöls, Laakirchen Papier (both Austria), Raubling Papier (Germany) and Estonian Cell (Estonia). Magazine paper rounds off the group's range. Its trade area includes Wilfried Heinzel AG, a globally active pulp, paper and board trading company, and Europapier International AG, the leading paper wholesale company in Central and Eastern Europe. In addition, Bunzl & Biach GmbH is the largest and most important recycled paper company in Austria and a top wholesaler in Central and Eastern Europe. Heinzel Group's successful growth is based on meeting the highest customer demands with regard to quality and efficiency.
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